Doreen Webel is a Branding & Marketing
Strategist specializing in Multi-Channel Retail & Advertising.
Her keen understanding of consumer insight, trends & visual communication has driven
her entrepreneurial spirit and successful career over the last decade.
Having done significant work over the last 10 years in the world of Fashion and Advertising on a global level,
colleagues consider her to be a marketing visionary. Her unique mix of cross marketing skills is the reason
that the positions she has held have proven unparalleled success.
She knows that in order to drive sales and deliver on the task at hand, there are several
assets a brand must manage well. From Design Concepts to Experiential Marketing-
Webel marries creativity with action.
Her work as Creative and Communications
Director for SWAROVSKI gave her invaluable insight into the power of fierce dynamic
marketing communications strategies.
Looking to grow her portfolio Webel moved to NYC to serve as an assistant to QUIET POINTS,
a design and strategy agency. Her time in NYC was spent learning every aspect of
brand communications, and she gained invaluable knowledge about the direction of social platforms for brands.
She also assisted Mario Moya with his New York Fashion Week Press Event where she was a key asset in production and PR.
While serving as Head of Brand and Trade Marketing for one of Europe’s number one fashion retailers,
TALLY WEiJL; she implemented dynamic digital engagement strategies
that made them one of the top 100 Digital Fashion Brands.
She proudly earned the brand three JOY Trend Awards for Concept and Strategy.
Diving into eCommerce, Doreen added a new chapter as Web & Product Manager at
La Redoute, France number one Homeshopping Retailer, she was responsible for the
growth of e-commerce in product management and e-merchandising.
Education and social outreach is a key part of what drives her insight.
Having presented at prestigious conferences on consumer trends, inspiration,
market insight, and what truly drives the millennials into product loyalty,
Webel is committed to her research.
Lately she held the position as Creative Director and Head of Marketing at
BestSecret.com where she was responsible for the growth of e-commerce and brand management.
Classically trained, Webel has earned degrees and diplomas in: International Marketing
Management, University of St. Gallen, Switzerland, Branding and Visual
Communication, University of Applied Sciences Constance, Germany Acadamic degree in:
Graphic Design & Fine Arts MPEI Moscow, Pre-diploma in Integrated Design, Bauhaus HS Dessau,
Germany Degree in: Graphic Design, Product Design, Photography and Web Design.
" ... The artist is the enhancement of the craftsman ... but the crafts is fundamental and
indispensable for every artist. There is the original source of imaginative creation.“ Walter Gropius
I am following the Bauhaus-Principles. I have gone through the international “marketing workshop” in the past years.
Creativity, team spirit, positive energy and curiosity are my drivers.
Today, I can confidently say that I have a deep understanding of my craft, as a creative person,
I hold bold visions while always placing the customer at the center of my work.
I truly love what I do.
•International Business Development, Team and Project Management
•Branding and Marketing Communications in Fashion Retail and Advertising
•Cross Channel Sales and Marketing Promotions
•CRM, Digital-, Performance-, E-Mail-, Social Media Marketing
•Develop, market and distribution of products
•Budget and Cost Controlling
•Creative Direction und Campaign Shooting Execution
•Brand and Retail Design
•Consumer Insight, Trend Forecast and Market Research
•International Fashion und Model Business
•Adobe Creative Suit, MS Office, HTML, Wordpress
“We would particularly like to emphasize Mrs. Webel’s creativity and her understanding of brands and trends.” Nina Müller, General Manager lolaandgrace by SWAROVSKI
“Mrs. Webel convinced us by her very high level of qualification, as well as her excellent and versatile specialist and industry knowledge, which she used very safely and skillfully in practice. The combination of rapid comprehension and well-developed methodology allowed her to solve any problems quickly and safely.” Marian Schikora, CEO Best Secret
“Doreen Webel was an entrepreneurial thinking and acting specialist and leader who
always led her field with a targeted commitment.” Patrick Kledeehn, CEO Fashionfriends
“Doreen led the Marketing Department, in a goal-oriented manner knowing how to motivate
them. Kept the situations under her constant overview even in stressful or hectic situations and always proved to be extremely reliable employee. Because of her natural authority, she was always recognized and appreciated by all employees.” Michael Haag, Marketing Director Tally Weijl
“Her passion for understanding trends and how they apply to clients was very helpful. She has incredible eye and level of taste, which is of course invaluable regarding the work of building brands. I would highly recommend Doreen Webel for any and all pursuits, she is not only a true talent but a wonderful and loyal person.”
Jasmine Takanikos, Principal Brandhuman & Quiet Points New York
“We considered her to be dynamic professional and management person, who always guided her tasks with a very great commitment and a very goal-oriented approach. Through her great initiative and her eye for detail, Marketing field. Particularly to be emphasized is her self-responsibility and her enormous commitment.”
Bruno Guntern, CEO Belowzero
“Doreen has great communication skills and a great ability to work on crossfunctional teams. She participated to the launch of our Brand La Redoute in Germany, her good knowledge of brand positioning and fashion industry were a real asset for our company.” Etienne Bourdon, General Manager Redcats
"Mrs. Webel has carried out the work she has done with great motivation and creativity and has implemented it independently. With a great deal of initiative and considerable commitment, she has faced every new challenge and managed very well with difficult tasks.” Astrid Reiman, CEO Artattack Design Group
“She developed good craftsmanship and understood how to use materials skillfully in product presentation and interior design. She learned to decorate goods of various kinds in an promotionally effective and attractive way.” Erich Rosenkranz, Head of Visual Merchandising Karstadt
Clients: Swarovski, Tally Weijl, BestSecret, Quietrooms New York, Brandhuman New York, La Redoute, DDB Group,
Fashionsnoops Trendforcasting New York, New York Fashion Week, Milan Fashion Week, Berlin Fashion Week,
Vogue, Glamour, JOY, Miu Miu, Custo Barcelona, L`Oreal, Unnützer, DB, Mogul Clothing, FreemanTPorter, Karstadt, Belowzero
Agencies: BETC EuroRSCG Paris, Staat Amsterdam, Jung von Matt, Build in Amsterdam, Rare/Medium/Welldone Amsterdam, Spindler Inc.
Starcom, Zenith Opti Media, DDB Tribal, Quietrooms New York, Margaret London, GoLab Agency Milan, Network PR, Arrabiata Solutions
Photographers: Terry Richardson, Elza Jo, Sofia & Mauro, Jolijn Sniders, Kristian Schuller, Andreas Ortner
Influencer: Ciara Ferragni, Nausheen Shah, Alexandra Richards, Erin Heatherton, Yumi Lampert, Vera Van Erp, Staz Lindes, Brooke Hogan, Bonnie Strange, Blogger Bazaar...
Workplaces: New York, Paris, London, L.A., Berlin, Moscow, Milan, Barcelona, Athens, Stockholm,
Oslo, Zurich, Munich, Hamburg, Dusseldorf...
All Pop That Matters.
doreen.webel@gmail.com
+41(0)788145179
@doreenwebel
https://www.instagram.com/doreenwebel/